It’s happening…and boy am I glad!  I saw an article on Buzzfeed last night about one Australian model who is supporting the campaign against the term “plus-size.” The model, Stefania Ferrario, called the term misleading and damaging to young girls.  She herself is labeled as plus-size and argued that it is not an empowering term for her to be called. Yes, yes and YES!

You might recall when I wrote about how harmful this particular term is. This label is given to so many normal-size women and unfortunately is often interchanged with the word “fat.”  Plus-size has a negative connotation to it, and mislabeling/trying to glorify women who are not actually plus-size does more harm than good.  It is so encouraging to see someone from inside the fashion industry take a stand on this.  And not only that, but supporters are joining in on social media with #droptheplus. The campaign is a great start, but lighting the fuse on social media has the potential to reach millions of people all over the globe. The fashion industry uses mass communication and social media to its advantage, but now critics of the industry can use the same tool to fight back.  This wouldn’t have been possible even five years ago. The change a simple hashtag can bring about is amazing and will undoubtedly put some steam behind the campaign.



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